Picture by Stefan Dotter & Giulia Martinez Model Archana Akil Kumar
The fashion brand
producing & advocating for sustainable
The Luxury Sustainable fashion label ZAZI focuses primarily on sustainability and the economic and social independence of women. They use the up cycling method of working with both vintage and organic materials in order to give a new life to tradition. They do so by partnering with artisans and women from all around the world. The fashion brand mandates to pays fair wages while funding female education and supporting local artisans. They in fact work with artisans from Uzbekistan, Mongolia, Turkmenistan, Tajikistan, India and Afghanistan. ZAZI works closely with NGOS as their collections are created by small families as well as women empowering organization. Such as (IPHD India), the Institute for Philanthropy and Humanitarian development.
Picture by Giulia Martinez
Zazi Vintage started with two women. Jeanne Zizi Margot de Kroon a Dutch 24 year old entrepreneur, who was eager to translate her love for the 70’s vintage silk Ikat and her passion for sustainable development’s insertion into the luxury fashion market. & Madhu Ji Vaishnav, a 38 year old Indian woman, living in the blue city of Jodhpur with the desire to change the lives of the women in a small rural village 2 hours into the desert. Madhu could see great potential in the village. She was a visionary with the ability to see magic where others couldn’t.
Mahdu is the founder of the NGO Saheli Women, She started it with only 100 euro while Jeanne founder of Zazi Vintage started her fashion line with 500 euros.
Their encounter made Jeanne realize the importance of authentic story telling while creating something with purpose.
After having spent a month in Rajasthan, Jeanne left the village with 7 dresses all ethically made by the women of the village.
This is what later turned into ZAZI vintage.
Their creation started with a conversation around
dinner. Jeanne drew a dress on a piece ofnapkin at the
restaurant. This sketch was handed to Madhu ,Who then took it to a saree tailor called “ Master Ji”.
The tailor created the pattern from an old Indian newpaper.
ZAZI was born. Zazi vintage the label not only has a purpose & specific mandate that they maintain in the confection of each and every one of their pieces.
They are all the more a role model of sustainable
transparency. The idea of creating an ethical and sustainable brand might be enticing to all lot of new brands and to brands desiring to change their procedures and
approaches in order to better connect with their
But, it is one thing to declare one’s brand as being sustainable brand.
It is another to offer complete transparency and a price break down of the chain of value in order for the
costumers to engage consciously in the process.
The idea is to offer them a step-by-step guide,
breaking down the process in order to justify the cost of more expensive garments. Zazi vintage does so perfectly as it goes through every step of the process: - Material Cost, Labour, Transportation, Customs, Packaging, ZAZI Mark Up, Education
Project, Retail Mark Up& Vat
ÉTHIKET believes that this brand serves as really good indicator of the amount of transparency a fashion brand should have.
We believe that it is important to build
regulations for sustainable brands to demonstrante transparency. In order for them to build credibility &for the sustainable movement to remain noble
while honoring the idea through peculiar attention to the supply chain, work conditions & materials being used and this through the entire process.